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关于k8凯发[中国]天生赢家·一触即发 About Us

风 险 可持续经营
Risks

机 遇 应对策略 优 势 Sustainable Operation
Opportunities Solutions Advantages

科技创新

劣 势
Disadvantages Technology Innovation

Opportunities Solutions 量 质
The rapid economic development of China’s economy drives the Implement the “reaching-out” strategy and build the Company’s core Quality
constant growth of the construction market. competitiveness in overseas operations.
Urbanisation gives rise to the need for comprehensive and integrated Implement new management and organisational strategies; increase
urban development. quality control capability; promote regional development and
State policies and legislation help promote green architecture and professionalism through transformation.
technologies.
Implement the strategy of technology-led enterprise development;
安
Risks develop green, energy-saving and environmentally friendly 全
The real estate market lacks some requisite standardisation in its technologies; increase both autonomy and capacity in driving Safety
innovation.
practices and has a tendency to instability.
Competitiveness in the construction industry is increasing by the day. Implement personnel strategies by improving policies and incentive
Costs of resources are constantly increasing. systems, as well as optimising the human resources structure.
Clouds hang over the global economy, as a result of regional turmoil.
Increase participation in low-income housing development.
环
Advantages Increase investment to quickly enter the high-end infrastructure 境
We possess the two most influential brands in the industry in mainland development sector, and boost general contracting of construction
work. Environment
China.
A management team with global vision, and a professional, international Enhance integration and restructuring of internal and external
elite team. resources; steadily expand the real estate business.
High on lists ranking international contractors. Active participation in poverty relief work, and charitable donation.
Strengths in marketing, project management, quality control and cost
control. Achieve operational harmony within China Construction; build a truly
员
excellent enterprise that operates with integrity, generates wealth, 工
Disadvantages serves the community, and benefits our employees. Staff
Imperfect industry structure.
Unbalanced intra-company development.
Lagging behind international benchmark enterprises.

社
会 Society

2010可持续发展报告 19
Sustainability Report 2010