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Corporate social responsibility is a major trend across the world. China Construction consolidates resources to promote new
This involves an in-depth review of the fundamental objectives of changes to our business model. We have signed agreements
enterprise development and modes of development, provides the for strategic cooperation with various provincial and municipal
community with a new understanding of enterprises, re-positions the governments. For instance, we signed a cooperation agreement
values of enterprises, and results in new visions and new opportunities valued at 500 billion RMB with the district authority of Beijing
for enterprise development. The impacts of an enterprise on society Mentou Gou. This is to promote the “Four in One” integrated
and its value to society are the important benchmarks to evaluate construction and development of the city.
its success. The understanding and practice of business ethics, China Construction strengthens our operating capital, to raise
contributions to guiding industry codes and promoting the development our competitiveness. Our total annual investment is 90 billion RMB.
of the industry, and the recognition and implementation of social Together with financing, the investment can leverage the advantages
responsibility will be the path to sustainability that all enterprises must of ensuring general contracting of projects. By participating in
choose, in order to achieve global development and command respect strategic development by local governments, we can broaden our
from the public worldwide. scope for development.
The construction industry is pivotal to human civilisation. As an China Construction extensively promotes our three major
important state-owned enterprise, China Construction is committed marketing strategies, to improve the quality of enterprise
to its role as a leading listed enterprise in global architectural operations. Guided by the sales strategy of “Big market, big
construction and property development. We are committed to the developer, big projects”, we significantly enhance our product
great mission of “Providing excellent construction projects and portfolios.
creating homes in harmony.” We have employed the seven colours The past five years proved a most fruitful half-decade for
of light to interpret our responsibilities, and consolidated them into China Construction. We steadfastly upheld the concept of scientific
power like sunshine. With the vision to lead development of the development, restructuring of asset ownership, optimisation of
industry, China Construction recognises the significant role social asset restructuring, progressive business planning, enhanced
responsibility can play in enhancing the Company and industry’s integrated management, a results-focused corporate culture, the
core competitiveness, and achieving sustainability. We will actively development of the Communist Party, and our management team
explore improved management, and practice social responsibility and talented staff. When the Company grows by 2.1 times, our cost-
in our operations, seeking ways to integrate our social and effectiveness will increase five times over, together with strong
environmental concerns into our business strategies, management growth in staff remuneration. We shall fully reach the energy-
and daily operations. The aim is to maximise the Company’s efficiency and emission reduction targets of the Eleventh Five-
economic, social and environmental benefits, and lead the whole year Plan, and follow the State-owned Assets Supervision and
industry towards sustainability. Administration Commission of the State Council’s recommendation
In 2010, China Construction enjoyed another stellar year for enterprises to reduce consolidated energy consumption by 20
of implementing our strategy based on local and international percent compared with 2005. We shall pioneer development of the
experience. We have “Five changes” as our guiding principles, industry, and set new benchmarks for other enterprises.
including: strengthening enterprise management and operation, Looking ahead, China Construction is entering an era of
political responsibility, and social responsibility. In all these, we invaluable development opportunity. We will adopt scientific
achieved new progress and new developments. development as a key principle, advance along the route towards
China Construction pursues quality assurance and promotes expediting enterprise development reforms, and follow the ways
reforms in enterprise development. In 2010, we achieved especially of thinking in terms of upgrading, innovation, open-mindedness,
high growth in three operational benchmarks: value of new learning, pioneering, and harmony – to draw up the great master
contracts signed, operating revenue, and net profits. The value of plan of “Becoming the most competitive enterprise in China and
signed contracts was 801.5 billion RMB, 74.5 percent higher than in entering the list of top 500 enterprises worldwide and top 10
the previous year. Operating revenue increased by 42.3％ percent, to building contracting enterprises worldwide”together with the
370.4 billion RMB. practice of scientific development. In this new expedition, we are
China Construction seizes national investment opportunities committed to leading the industry to achieve new heights and
and promotes structural change in enterprise operations. As a development.
result, we achieved a better balance between our three major Responsibility requires transparency and communication. We
sources of revenue: building construction, real estate investment, wish to openly communicate with our stakeholders through this
and infrastructure development. sunshine report in order to create a better future.