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案例：助力客户“走出去” Case Study: Helping Our Customers with “Going Global” 国际工程承包 关于k8凯发[中国]天生赢家·一触即发
China Guangdong Nuclear Power Group (Hereinafter referred
中国广东核电集团（简称“中广核”）积极实施“走
as CGN) is committed to the “going global” business strategy but 中国国际工程承包业务的开拓者与领导者，中国最早 新签合同额
出去”经营战略，但海外资源与经营经验较缺乏。中国建 initially did not have adequate overseas resources and management 从事国际工程承包业务的承包商，连续28年进入世界最大 (亿元人民币) About Us
筑充分发挥自身的优势，主动为中广核提供贴身咨询服 experience. China Construction gave full play to its own advantages 225家国际承包商和环球承包商行列。中国建筑在很多国 Value of Newly Signed Contracts
and provided considerable consulting services to CGN, to help the (100 million RMB)
务，协助中广核分析海外目标市场的政治、经济、文化环 company analyze the political, economic and cultural environment 家和地区承建标志性的建筑，树立了“中国建筑-CSCEC” 可持续经营
境，为中广核“走出去”战略的决策实施提供富有价值的 of its targeted market. This gave CGN valuable information to help 的优良品牌。
implement its “going global” strategy and won the trust and respect of 2011年 2010年 2009年
信息，赢得了中广核的信任与尊重。 the Guangdong Nuclear Power Group. 2011年新签合同额460亿元、营业收入281亿元。
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Case Study: Being a Customer—— Putting Ourselves in
案例：“客户感受法”——客户体验我知道 309 Sustainable Operation
Customers’ Shoes International Engineering Contracting
让客户在接受服务过程中身心倍感愉悦，是凯发k8一触即发物业 The goal of China Construction Property Company is to allow our As the pioneer and leader of international contracting services in 293
的服务宗旨。为增强服务人员对客户感受的认识，凯发k8一触即发物 customers to feel pleased and satisfied in the process of receiving China, and the first and largest international construction contractor
our services. In order for our service personnel to better understand 全产业链创新
业推崇“客户感受法”，让服务人员从客户的视角审视自 in the country, China Construction has been listed among the world’ 营业收入
and relate to the feelings of customers, we have introduced the “Being s top 225 international contractors for 28 consecutive years. The
己的服务，检验所有服务环节的衔接是否顺畅，是否存在 Customer” activity, which gives our service personnel the opportunity Company has taken over the construction of landmark buildings in (亿元人民币)
to examine our services from the perspective customers, examining Operating Revenue
服务盲区，服务环节是否周到，推动员工不断的提高服务 many countries and regions, and established the prestigious “China
how they interact with customers and where improvements can be (100 million RMB)
意识。 made, in order to raise their awareness of their service level. Construction — CSCEC” brand.
In 2011, the value of newly signed contracts reached 46 billion
Yuan, and the operating revenue was 28.1 billion Yuan. 2011年 2010年 2009年 Innovation Throughout the Industry Chain

全产业链发展
Development of Entire Industry Chain 量 质

7223 742 Quality
房地产投资与开发
6326 587
房屋建筑 3246 中国最大的房地产企业集团之一，中国土地储备面积 440 全 安
最大的公司之一。旗下“中海地产”是中国房地产行业的
中国建筑引领中国房屋建造领域发展和创新，以承建 Safety
领军企业，在中国房地产开发中始终居于领先地位，也是
“高、大、精、尖、新”工程著称于世，承建大量中国及 新签合同额 新签合同额
其他国家或地区的地标性建筑，创造了中国乃至世界建筑 (亿元人民币) 中国最具价值的房地产品牌之一。旗下“凯发k8一触即发地产”依托 (亿元人民币) 环
Value of Newly Signed Contracts 集团优势，成为“大地产模式”的创新者、实践者和领 Value of Newly Signed Contracts 境
史上多项“第一”。
(100 million RMB) 导者。 (100 million RMB)
2011年新签合同额7,223亿元、营业收入3,679亿元。
2011年新签合同额742亿元、营业收入483亿元。 Environment
Housing building 2011年 2010年 2009年 2011年 2010年 2009年

We are pioneers in the development of and innovations in the 3679 Investment and Development of Real Estate 483 工 员
building construction sector in China. Since China Construction took 2656 China Construction is one of the largest real estate enterprises, 456
over the construction of a large number of landmark buildings in China and also one of the largest land reserves in China. As the Staff
and other countries, we have become famous for our high-quality, 1827 championship enterprise among China’s real estate enterprises, China 383
large-scale, excellent architecture, and our advanced technology and Overseas has maintained its leading position in China’s real estate 社
innovation. The Company has created projects that have been given development sector and is the highest valued real estate brand in 会
营业收入 营业收入
a “Number One” rating in architecture, both in China and around the China. China State Construction Land, our subsidiary company has Society
world. (亿元人民币) created, practiced and led the large-scale real estate development in (亿元人民币)
Operating Revenue
Operating Revenue
In 2011, the value of newly signed contracts was 722.3 billion (100 million RMB) China. (100 million RMB)
Yuan, and our operating revenue was 367.9 billion Yuan. In 2011, the value of newly signed contracts reached 74.2 billion
Yuan, and the operating revenue was 48.3 billion Yuan. 2011年 2010年 2009年

2011年
2009年
2010年

038 中国建筑股份有限公司 ・China State Construction Engrg. Corp. Ltd 2011可持续发展报告・Sustainability Report 2011 039